Who is bebe winans dating
They launched their most expensive marketing campaign ever to promote the project.
They bought full page color ads in magazines, shot a concept video for the song "Already Been To The Water" and hired Capital Entertainment (which handled Ce Ce Winans and Bishop T. Jakes at the time) to handle Winans' press coverage.
In 1990, Winans signed, not to a gospel recording company but to Geffen Records.
She spent well over 0,000 creating five music videos, hiring independent radio teams, promotional marketing teams and creating a 50 city-promotional concert tour to launch the CD.The Winans became the best selling act on their record label, Light Records, and this enabled husband Marvin to secure her a recording contract.Her solo album, Be Encouraged was released in 1987 and became a major gospel hit.The LP included a cover of Dottie Rambo's, "We Shall Behold Him", as well as "First Trumpet Sound," a gospelized remake of Gladys Knight & The Pips' "Midnight Train To Georgia." Be Encouraged netted a Grammy nomination for Best Contemporary Soul Gospel Album, a Stellar Award for Album of the Year, and an Excellence Award for Best Female Contemporary Artist.Her follow-up album, Total Victory was markedly less successful, due in part to the financial floundering of Light Records after its flagship group, The Winans, left to join Quincy Jones' Qwest Records.