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We first situate the discourses underpinning contemporary understandings of female heterosexuality, which shape women’s dating and intimate experiences with men in contradictory ways.We then explicate what Tinder is and how it works, followed by discussing research on technologically mediated intimacies (Farvid, 2015a) before presenting the project details and our analysis.Since its launch in 2013, Tinder has become one of the most widely used mobile dating applications (apps) globally (Lapowsky, 2014).Fifty million people are estimated to use Tinder across 196 countries and the app is particularly popular among young people (Yi, 2015).In what continues to be a society governed by patriarchal power relations, struggles against sexual assault and gender-based violence remain life-threatening risks for women (Gavey, 2005; Vance, 1984).At the same time as women are encouraged to explore their sexuality and be sexually active, explorative and experienced (Farvid, 2014; Farvid & Braun, 2006) they are warned against, and live in a context where, there are real material risks associated with doing so (Farvid & Braun 2013, 2014).

Finally, the permissive discourse posits that both men and women have a desire for sex and a right to express their sexuality, in any way they please, as long as it is among (consenting) adults and no one gets hurt (Braun, Gavey & Mc Phillips, 2003).

Tinder is marketed as a social networking app that is typically used as a dating app or for making new friends in new places (Newall, 2015).

The app is designed to be quick and easy to use, with a simple platform that is sleek and visually attractive.

Women are increasingly occupying a more active, agentic, and desirous sexual subjectivity (Farvid, 2014).

Still, amidst such positive reworkings, heterosexuality remains a perilous terrain for young women (Beres & Farvid, 2010).

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Over the past two decades, Western ideals of heterosexual femininity and women’s sexuality have been shifting.

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