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And while you’re at it, use your best paid search ads as models for your social ads.
This way, you convert Quality Score (Google) into Relevance Score (Facebook) and create a smooth cross-channel brand experience. For more industry news and marketing tips, read the Word Stream blog!
The good folks over at Pew Research Center say that, as of 2016, 15% of all American adults have used either an online dating service or a dating app.
It’s slightly more popular for men: 17% of men have logged on to find love, and 14% of women have done the same.
So, for marketers in the online dating industry, there isn’t much of a gender skew, but there’s certainly an age skew.
AYI (Are You Interested) is a fast growing dating app with over 20 million singles registered on it.
Two short years later, Y2K brought not the end of times, but instead e Harmony – an online dating service designed to match compatible users deemed suitable for long-term love.
Toss in a couple social networks and some smartphone apps, and you’re looking at the billion industry known as online dating.
Focus on transferring the messages and aesthetics of your social ads to your landing pages.
Otherwise, the visitor will feel disoriented and bounce – giving you nothing for their click.
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I love to channel my inner Carrie Bradshaw as often as possible with fashion as my passion, blogging during my free time, and experiencing the hilarious dating stories that come with being single.